Most IT band problems are caused by hip & glute weakness. Performing various strength exercises prevents the injury from occurring, However, to relieve the discomfort if you start to experience IT band pain, I have found that a regime of foam rolling, stretching and massage works well. My recommendation is to start a program of strengthening in parallel with the foam rolling, stretching & massage.
The strategy revealed in the following video is really for any athlete experiencing or wanting to prevent IT band syndrome. Follow along to work out the tightness and trigger points in the IT band, quad, glutes, hip and hamstrings. Static stretching of these areas after a massage can also help.